Image consulting is the process of empowering clients to reflect or project the confidence and competence that comes from an authentic, appropriate and attractive appearance for any personal, social or professional situation â€” to dress with substance and style.
It deals with educating, coaching, guiding and mentoring people by applying the art and science of image management and helping them lead a happier, more meaningful and successful life.
The profession of image consulting is similar to that of interior design. Just as an interior designer brings multiple elements like carpentry, electrical, plumbing, masonry, painting, furniture, fittings and furnishings together in harmony to result in an authentic, appropriate, attractive and unique look that meets the clientâ€™s personal style and budget, an image consultant too brings together the multiple facets of fashion design, styling, beauty, grooming, weight management, etiquette and body language, soft skills, and more to project an authentic and appealing image while incorporating the clientâ€™s personal style, goals and budget.
Image consulting involves active learning about the client and a detailed inventory of the clientâ€™s image. The consultant identifies the strengths to be accentuated and weaknesses to be minimized. It then involves working through the Image Management framework with the important elements â€“ clothing, grooming practices, body language and etiquette and vocal communication to create the right image unique to the client.