Omidyar wants to launch a news organization that is not narrowly focused on, say, investigative reporting, though it will do plenty of that. Instead, he envisions a wide-ranging powerhouse that will cover an array of subjects and attract a broad swath of readers. The idea is to create a mass audience that will magnify the impact of the hard-hitting stories the site aims to produce.
It’s early times for the enterprise, whose existence leaked prematurely. Many details remain to be worked out. But last week marked an important milestone when the nascent news outlet, temporarily known as NewCo, signed up Eric Bates, a former executive editor of Rolling Stone. Bates, says Omidyar, “will be instrumental in helping us define our editorial strategy for a general-interest audience, as well as the editing infrastructure we will need to support our independent journalists.”
In other words, help figure out whatÂ NewCo is going to do and how it is going to do it.
Bates, who was laid off by Rolling Stone in January after 10 years at the magazine, is clearly psyched about his new mission. Who wouldn’t be? (Source: Rem Rieder, USA TODAY)
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