MUMBAI: Hindustan Unilever, for the third year in a row, is the most preferred employer across all sectors for the 2014 graduating batch of B-school students, according to the Campus Track Business School survey 2013, conducted by Nielsen. The FMCG major also retained the ‘Dream Employer’ status for the fifth consecutive year and continued to be the top company considered for application by B-school students.
The FMCG industry as a whole continued to be the most preferred sector for graduates from India’s business schools, for the fourth year, the survey findings showed. “Our status as the preferred employer recognises the way we recruit, groom and develop our talent and the kind of challenges and responsibilities we give to our people from early on in their career,” Sanjiv Mehta, CEO & MD, Hindustan Unilever, told ET. “The experience of leading large teams, taking independent decisions early in their career, job rotations and diversity of experiences, including international assignments, provides the best foundation for the brightest minds to be groomed for leadership.”
The Nielsen survey, in its 14th year now, measures and monitors attitudes and perceptions of students in relation towards career preferences and potential recruiters and was conducted in 35 top MBA colleges in India, in October-November 2013, with over 1600 respondents. It showed that over one in three (34%) respondents indicated FMCG is a preferred sector, followed by e-commerce (26%). Management Consulting (22%), Diversified groups and large business conglomerates (21%) and foreign banks (19%) round off the top five preferences. About 17% of students polled, who are graduating in 2014, indicated advertising and marketing research would be a preferred sector for them while 16% opted for the retail industry.
“Last year students looked to stable sectors like FMCG, diversified groups and conglomerates owing to the economic slowdown. As the trends improve, we expect that students will once again find the finance and banking sectors attractive,” said Surjya Roy, director, Nielsen India. “E-commerce is gaining popularity as a sector, especially for students who are looking to start their own business after graduating.”
Hindustan Unilever becomes the most preferred employer for B-school graduates once againAccording to Nielsen India’s Campus Recruiter Index (CRI), which indicates the preference hierarchy in campus based on choice drivers, HUL ranks first, followed by Procter & Gamble and Google. McKinsey & Co and ITC occupy 4th and 5th positions, respectively. Social networking site Facebook is at number 10 on the index and has dropped as a preferred recruiter from sixth position in the last round.
One in five (20%) respondents has indicatedÂ Hindustan Unilever is a dream company to work for; followed by P&G (12%) and ITC (9%). Seven percent picked Tata Motors, Boston Consulting Group, Accenture and Deloitte Consulting as dream companies. “Another important aspect of our employer brand, which both our own talent as well as the potential talent value, is the fact that we are a purpose-driven and values led company. Our vision to grow our business while reducing our environmental footprint and increasing our positive social impact makes the career opportunity at HUL exciting for young managers,” said Mehta.
Top factors that influence students are a higher degree of independence at work (48%), opportunities to work with and learn from top talent (37%), the company’s reputation (36%) and working environment (36%). Three out of ten (31%) feel that essential factors for recruiters are the offer of a good starting position, growth prospects within the company (31%) as well as total salary package offered (29%).
The survey also showed that the Class of 2014 is looking at a starting salary of around Rs 17 lakh per annum, a slight increase of from last year’s Rs 14.5 lakh. Three in five respondents (60%) indicated that take-home pay has more relevance to students than the overall cost to company. (Source:ET)