ITC sets up store locator to give sales a big push

ITC-store-locatorITC has mapped more than 20 lakh stores – including organised retail and kirana outlets – across India with near real-time information on the availability of its fast-moving consumer goods (FMCG) on an online platform that the company hopes will revolutionise distribution and consumer engagement in the Indian market and help it gain ground on market leader Hindustan Unilever.

The company soft-launched the store locator in May and has recorded more than 29,000 hits since then. It now plans to publicise the concept extensively, promoting it at point-of-sale counters and on FMCG packaging to drive adoption.

The store locator will help promote ITC products, since the purchase of food products is impulse driven, said Mohit Kampani, president and CEO of hypermart chain Spencer’s Retail.

HOW TO USE STORE LOCATOR
You can use this website to find the availability of ITC products at your location. Type your City, the product you are looking for, your location and click on Go. Our search engine intelligently lists outlets where you may find your searched product. You may also select a product by browsing our Category menu above and clicking on a product / sub category displayed on the right according to above Home Page link of ITC Store Locator.