Samsungâ€™s announcement and unveiling of the flexible Youm display made the phone-makers sit up and take look at the South Korean phone-maker. However, while Samsung seems to have run into issues with the flexible display, thereâ€™s another company making best out of Samsungâ€™s delay.
Yoon Bu-Hyun, VP, LG Mobile, announced that LG would launch a smartphone with flexible display as early as the end of 2013. This definitely turns the heat up on Samsung who had announced a phone with their Youm flexible display coming soon.
However, if youâ€™re dreaming of a beautiful, flexible device which you can turn into a ball and play catch with, youâ€™re sadly mistaken. While the screen will be a flexible, bendable display, the rest of the phone will still be rigid. Pretty understandable with the hard phone case and the plethora of wiring and hardware inside. Completely flexible phones are still stuff of science fiction as though flexible screens are now a reality, flexible hardware and external cases are still fiction.
What we might get instead is a phone with a wrap-around display. The screen will be wrapped around the phone eliminating any bezel space. If thatâ€™s the case, then it will be a war not just between Samsung and LG but even Apple will join the fray. Apple reportedly patented wrap-around displays for the next iPhone.
While most phone-makers seem to be working on phones with the flexi-display technology, who brings it out first and markets it best will decide on the winner. Will LGâ€™s move topple Samsung off the leader board and propel LG there instead? Samsung has sure had a fantastic run in the smartphone market but as the past has proved(read Nokia) no one stays king forever.
We wonder if the phone with the flexible display will be the next flagship model or will LG test waters before going all out and launching a premium model with such a major change. However, we do not see a point in having a path-breaking technology in a run-of-the-mill device. Whatever LG decides, we now canâ€™t wait for the second half of the year.