Apurva Purohit was the CEO ofÂ Radio City 91.1FM and an IIM â€“B alumnus. She is one of the very few women CEOs in the Media and Entertainment space and has been managing media organisations for a large part of the 25 years she has spent in the corporate world. While she has nothing against men and indeed is quite fond of them, she believes women are equally competent (and sometimes more so!), and they need to start grabbing a larger part of the sky for themselves.
MindtreeÂ today announced the appointment of Apurva Purohit, the CEO of one of India’s largest media businesses, to its Board of Directors effectiveÂ January 1, 2014. Purohit will also become a member of the company’s audit committee. The Board also elected Parthasarathy NS as an Executive Director in addition to his role as the President, Enterprise Service Lines.
“As we move forward with our transition to be an expertise-led organization, it will be extremely helpful to have the benefit of Apurva Purohit’s vast experience,” said Subroto Bagchi, Chairman, Mindtree. “She is very highly regarded in her industry. She has created and evangelized many successful brands and her appointment comes at the right juncture to helpÂ Mindtree reach greater heights.”
“It is an honor to be a part of the stellar team at Mindtree. I look forward to contribute towards the next phase of growth for the company,” said Apurva Purohit.
Apurva Purohit is the CEO of Music Broadcast Private Limited, which operates Radio City 91.1FM, India’s first and leading FM radio brand. Under her leadership, Radio City has grown to a national presence across 20 cities and is a leader in many of the markets it operates in.
She is a specialist in the field of media businesses and brands and prior to her entry into radio, Ms. Purohit worked in the television business with BCCL & Zee Telefilms. She has launched successful TV brands such as Zoom, India’s first lifestyle channel and also led the re-launch strategy for Zee TV, the flagship channel of Zee Telefilms.
Within India, she pioneered the concept of consolidated media-buying by launching the first-ever independent media buying agency, Lodestar in 1995. Lodestar is amongst the top 5 agencies in the country today and a part of IPG, one of the big four global advertising holding companies in the world.
Partha, aÂ Mindtree co-founder, has worked in the IT Industry for more than 25 years.Â He is known for his expertise in setting up large Offshore Development Centers handling global delivery and operations. Partha’s vision and passion for delivery excellence has helpedÂ Mindtree deliver best-in-class service, with significant value to our clients. (DqIndia)