A few months ago, Vistasp Manekshaw, a post-graduate student of product design at National Institute of Design in Ahmedabad, received a one-of-its kind job offer at the institute: Toshiba wanted him on board its global design team in Tokyo and offered him Rs 38 lakh.
The package bettered last year’s, till date the highest, by three-and-a-half times. “The offer spells huge exposure,” says Manekshaw, who is pursuing his six-month internship right now.
Toshiba made the offer to Manekshaw and his classmate, Pinakesh De, from a list of 15 shortlisted candidates. “The best thing is, I will get to work on a global product offering,” says De.
“The demand for good designers is high. Indian and international companies who have seen Indian students work on projects value their calibre and are queuing up to recruit them,” says NID director Pradyumna Vyas.
Indeed, with upward middle-class mobility, expectations for better designed lifestyle products have gone up, spelling a boom for the creative industry.
The average number of students companies have hired on the NID campus has gone up to five this year from two last year, with each company making at least three offers to students.
The number of companies too went up to 100 for a batch of 250 students from last year’s 65 companies across its Ahmedabad, Gandhinagar and Bangalore campuses.
This includes first-timers who had taken interns earlier and came back for hiring this year along with regulars such as Toshiba, Oracle, Honda R&D (India), Titan Industries, GE Healthcare, Reliance Brands and Cognizant Technology Solutions who hired 24 students – the highest so far.
Cognizant has been hiring students for a design-oriented business unit called Cognizant Interactive, which addresses the needs of the clients’ IT and marketing function. “The designers play an important role in understanding the customers’ brands and extending brand values onto the digital channels.
They also play an important part in creating an engaging interface,” says Vaithilingam Sairaj, AVP, Cognizant Interactive.
On its part, NID too has been making efforts to draw recruiters. The institute received a push when Anand Mahindra, chairman and MD of Mahindra & Mahindra, came on board as chairman of its governing council in 2011.
“He has been talking about NID and the importance of design on various business and academic platforms. This has helped us,” says Vyas.
Two years ago, NID connected recruiters with students online in an attempt to tap opportunities in the last leg, when students had already accepted offers, but the companies couldn’t make it to campus.
And this year, it introduced the Students’ Online Portfolio to showcase talent and give the students’ work international exposure. The platform can be accessed by the design community and industries, and is integrated with the online recruitment portal.
NID invites applications from young graduates in design for the position of Teaching/ Research Associates
NATIONAL INSTITUTE OF DESIGN (NID) is an autonomous design institute set-up under the ministry of Industry and Commerce, Government of India. As Indiaâ€™s foremost premier multi-disciplinary design institute, NID has international acclaim for its quality of education, research and design services. The institute has campuses in Ahmedabad, Gandhinagar and Bengaluru. The institute offers higher professional qualifications in several disciplines of design at both undergraduate and post-graduate levels.
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