Sapient has launched a new hiring campaign called ‘TROUBLEMAKERS’, which, the company states, is a hunt for these rare breed of extraordinary minds that are not afraid to break boundaries in digital innovation and transformation. By the end of 2016 Sapient is looking to increase its headcount by 20 per cent.
“Businesses today seek partners that can guide them through the journey of digital transformation. The ‘Troublemakers’ campaign is our way of attracting the kind of people who can fuse creativity and technology, along with an understanding of brands and consumers to solve business problems. We see these kind of people as important for the success of our clients and our business,” said Rajdeep Endow, managing director, Sapient India.
Added KV Sridhar, chief creative officer, SapientNitro India: “The ‘Troublemakers’ campaign is a mission to challenge the conventional. With their disruptive attitude, this unique breed makes trouble that we believe is good. Trouble that is the need of the hour for organisations today. We believe the connected millennials today are gifted with the passion and curiosity that aligns well with our vision.”
The company said ‘Troublemakers’ will be a pan India integrated campaign spread over the next 2 months. The campaign will be available across all physical and digital media, social channels, outdoors in Delhi-NCR and Bangalore and experiential installations in all Sapient offices. (Source: ET)